SEO structure tip: Look for ways to display chunks of information in more digestible ways. Charts, graphs, infographics, and tables are great options.
Get to the point
I’ll admit that I’ve been known to write a lengthy introduction every now and then. As valuable as that may shop be for those writing term papers or Dickensian novels, when we’re talking about SEO copywriting, we have to keep in mind the ultimate goal: to create relevant content. Relevant content, after all, is the stuff Google puts at the top of the organic results.
Though creating relevant content is largely about matching keyword intent, that’s not the only consideration; it’s also important to prove to Google that your content is pertinent. As I’ve learned first-hand, an effective way to prove the pertinence of your content is to target your main keyword early on in your copy.
To see what I mean, take a look at the first two paragraphs of this HubSpot article about writing email subject lines:
seo copywriting example from HubSpot
By 50 words in, the writer’s already targeted her main keyword three times. Is that the sole reason this post tops the organic results? No, but it’s certainly one of them. Take a page out of the HubSpot playbook and increase keyword density at the beginning of your next blog post.
Google uses to assess the quality of webpages and content. Although Google says they don’t use them as a ranking factor, following the guidelines of E-E-A-T can prove to search engines (AI and traditional) that your website deserves exposure.