Why is shopping cart abandonment a problem?

[Shakil1984]

What is cart abandonment?
Before we get started, it’s important to get clear about exactly what cart abandonment means.

Cart abandonment occurs when a customer adds items to their online shopping cart but leaves the website without completing a purchase. Customers abandon carts for a number of reasons, such as high shipping costs or their preferred payment method being unavailable.

Understanding the reasons for cart abandonment is crucial if you want to implement strategies to reduce it. But why is a high shopping cart abandonment rate such a big problem for so many ecommerce stores? Let’s see.

You don’t have to look far to find netherlands consumer email list the top reason shopping cart abandonment is a problem for ecommerce sites: it results in lots of lost sales. And those lost sales are all the more painful because these are individuals who have been almost all the way through the conversion funnel.

Think about it. They’ve found your site through organic search or a paid social media ad, browsed through your product pages, and found an item that they really love (which they’ve added to their cart). After all of that, they decide not to make a purchase. It’s like stumbling at the final hurdle.

Luckily, online shoppers who abandon shopping carts likely still have a high purchase intent. If you can figure out what prevented them from completing the checkout process and address it, you’ve got a very good chance of saving the sale.

Top 10 reasons for abandoned carts
Now, let’s get into the top 10 reasons that shoppers abandon shopping carts.

Shopping cart abandonment statistics: Why people abandon online shopping carts?