Consumers may dread dinner-time sales calls, but brands continue to use telemarketing strategies as a relatively low-cost way to generate leads.
Telemarketing is a form of direct marketing that integrates with your business 400 number to help businesses expand their customer reach and generate new leads. Here we look at the pros and cons of telemarketing.
Advantages of Using Telemarketing
Despite some hostility toward phone number list telemarketers — including YouTube videos devoted to making fun of them or wasting their time — some do have a gift for the gab. The phone offers a more interactive and personalized sales service, and some people like that human touch.
Cold prospecting is akin to a “numbers game” where the more calls a team makes, the more receptive people they’ll find.
Using telemarketing, your business can:
Actively engage prospects during the sales process
Build rapport with customers
Answer questions in real time
Generate leads and appointments
Expand your sales territory
Achieve measurable results
Short-term results