How To Master Zero Party Data in Email Marketing You can then leverage third-party cookies to serve up better offers to site visitors through advertisements. This data enables you to offer more value to your visitors, turn them into leads, and convert them to customers (or simply earn ad revenue through displayed ads). But there’s one teeny, tiny problem with third-party cookies… The Problem With Third-Party Cookies How To Master Zero Party Data in Email Marketing What’s the problem with cookies? They’re an invasion of privacy.
Privacy in the past few bosnia and herzegovina whatsapp number list years. Third-party cookies are a concern to consumers because they essentially identify you on multiple sites. Since cookies can know your IP address, your behavioral information, and the device you’re using, it can make estimations on your age, gender, and interests. These third-party companies can use cookies to build an eerily accurate profile of you, and this is all done without you directly handing over information about yourself to random sites, companies, and advertisers who use the data.
This excessive data collection, which you didn’t even directly provide, lead to overtly optimized ads, making you feel like someone’s watching you (or your phone is listening to your conversations). Who would like to be marketed to with personal information they didn't even share in the first place? Millions of internet users have gone through this unpleasant experience, which pushed internet browsers to make a change. Google & the Death of Third-Party Cookies In 2020, Google released a major announcement that stated they would be phasing out third-party cookies in Google Chrome.