What Marketing Automation is not

[fomayof928@mowline]

Marketing Automation: What it is and how it works

What Marketing Automation is not
Let's dispel some myths born by those who don't know marketing automation:

“An easy way to spam your database”: the biggest mistake we can make is thinking that marketing automation is a method to fill your contacts with automated emails.
“A Marketing Strategy”: This is not entirely true. Marketing automation is just the automation of the processes that make up a marketing strategy (previously thought out and structured).
“A Software”: Wikipedia tells us that “Marketing automation canada phone number list is a software that allows you to automate some repetitive marketing activities”. Does this mean that you will only need to buy a software to do Marketing Automation? Don’t be fooled, the software is important, but it is only a tool.
What is Marketing Automation?
My favorite definition of marketing automation is: “The automation of recurring marketing activities, triggered by one or more conditions.”

What does it mean?

Marketing Automation allows you to automate communications with your audience, in a relevant and personalized way, allowing you to build and cultivate a solid relationship between you and your audience.