Google Analytics 4: No More Users, Now Events!

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If you already use it, you will have understood how useful and important it is and how its decommissioning will be significant for many companies around the world.

The transition from Universal Analytics to Google Analytics 4 is now: ask for advice from our Analytics experts

Google Analytics 4: No More Users, Now Events!
The move from Google Universal Analytics (UA) to venezuela phone number list Google Analytics 4 (GA4) brings with it a change in the way you view and analyze the data you track.

The main difference is that users are no longer tracked by the number of times they enter our site (sessions), but by the actions they perform on its pages (events) .

This changes the data collection model and the way in which they are recorded within the platform.

GA4 can automatically collect some standard events, while others (recommended events and custom events) require configuration by an experienced marketer.

Here are a couple of examples.

Standard Events:

Pages Viewed