The social category

[fomayof928@mowline]

Let's go deep
User purchasing behavior is not limited to an analysis of the biases that influence their choices. Google has identified 3 macro-areas to work on:

Seeing the presence of a brand shifts preference to the messy middle :
Just being there helps the consumer in the exploration and evaluation phase. The brand must therefore be present in all purchase phases.
In the messy middle, you are playing your customers:


Exposure to thousands of brands offering the same service germany phone number list increases the possibility that the customer will turn to other companies, even unknown ones, if they provide greater added value. It is impo
rtant to provide accurate information to divert the consumer from this dangerous area.
Not all biases have the same value:


The social category heuristic and the power of free, would seem to be the most effective attributes together with the strength of the brand.
The importance of biases varies from product to product and especially based on the phase of the purchase journey in which the user is.
From Google's search results it would seem that, even in the messy middle , customers are more attracted to those brands they know and for which they already perceive a value. However, by using biases you are able to shift the attention of customers and direct it towards your brand. In this area, in fact, even neophytes in the market can be visible and of value to the user.

Discover how consumers in Italy complete their purchasing process.