Is it a good idea to create an e-commerce?

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The simple fact of opening an e-commerce is not a guarantee of visibility, traffic and sales. Furthermore, even the construction of the site requires some knowledge: the choice of the right plugins, optimization for search engines , a responsive design and an architecture that is proof of the best User Experience . It is important to build paths or, we could also say "funnels", that lead visitors step by step to the purchase, ensuring a simple and smooth process.

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How to open an ecommerce
The data tells us yes. Assuming you have a product to sell importance of having a business owner database that has been put to the test of the market. But that is another matter that we will not address here. In any case, if you are interested in knowing if your product can work online, request an initial free consultation on Web Marketing and competitor analysis to evaluate the feasibility of your project .

It is also important to follow a SEO and online promotion strategy that brings concrete results. But we will see this in the course of the article.

That said, here are some figures: eCommerce in Italy is growing by 13%. According to the Salesforce Shopping Index , in the third quarter of 2024, in Italy it recorded a growth of 13%, exceeding the global average of 3%. The increase in mobile transactions (+5%) has favored this development, showing a growing propensity of Italians to purchase via smartphone. Online commerce not only expands the scope of a business, but also offers the possibility of reaching new market segments in a more targeted way.