Acquire new customers
Identify the customers who bring the most value to your business and outline the corresponding Buyer Persona(s). Study their behavior: which products do they buy? In what way? Where are they located? How do you reach them? Your goal is to know them as best as you can, to understand how to reach consumers similar to them and push the undecided ones (who you have already introduced into your sales funnel) to make their first purchase. You can do all this thanks to the strategic analysis and the resulting Digital Marketing Plan .
Binding your best customers to you
Having a growing customer base and a large fan base that indonesia phone number list continues to purchase also allows you to have more budget to spend on acquiring new customers, who will then be pampered to make them fans of the brand who buy regularly.
Focusing on Customer Retention can lead you to achieve strategic goals such as:
reduce the Churn Rate (customer abandonment rate, i.e. those who stop buying from you) with specific promotions
optimize Churn Rate by deliberately choosing which less profitable customers to give up in order to focus on the others
encourage loyalty
improve long-term profitability and business health.
Optimize your marketing strategy
Customer Lifetime Value is closely linked to the so-called “buying patterns” , that is, the behavioral models that are repeated by customers at the moment of purchase.
Binding your best customers to you
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