The Happyness Index will offer a unique break to shoppers at the Val d'Europe shopping center in eastern Paris during the summer sales from June 27 to July 21. A facial recognition machine where you can have your photo taken with your best smile before seeing your happiness index appear, all to be shared on social networks. If the number is between 98 and 100, the customer can try to win gifts in a random draw. "This new operation launched as part of the partnership between Microsoft and Klépierre is an opportunity to put our artificial intelligence solutions into practice," rejoices Cathy Mauzaize, director of the Enterprise Commercial division of Microsoft France. For Emmanuel Pottier, DGA in charge of strategy, transformation and digital at Clear Channel France , it illustrates "our desire to increase our relationships with real estate companies to imagine the shopping centers of tomorrow and enrich today's experiences."
Today, chatbots allow brands to engage with how to build phone number list consumers and facilitate their purchases. By facilitating the connection between instant messaging and e-commerce sites, ReachFive offers e-retailers the opportunity to best meet the needs of consumers who want to make their recurring purchases as easily as possible. All they have to do is first authenticate themselves on the e-commerce site in question and register a credit card, and ReachFive then manages the technological integration with conversational commerce platforms (voice or Messenger chat). The consumer can then purchase products directly, without leaving their messaging and therefore without interrupting the customer journey.
"Chatbots are now seen as a new opportunity for online sales. With our new solution, we are helping e-retailers to quickly deploy conversational commerce solutions. In this way, we continue to innovate to improve the user experience and streamline their purchasing journeys, but also to optimize our customers' conversion rate," emphasizes Jérémy Dallois, CEO of ReachFive, in a press release.