The data at the beginning of the article

[fomayof928@mowline]

A recent survey on free time in the Coronavirus era, conducted by the National Research Council (CNR), revealed that 56% of the Italian population spends at least 3 hours a day on social media . Specifically, the time that Italians spend on social media has approximately doubled and, more generally, the use of digital media has become increasingly massive and inevitable. The brand in the time of coronavirus This data is certainly conditioned by all those people and companies (like us at OTO Agency) who are operating only and exclusively remotely, but in general it is a snapshot of what is a necessary condition of information and communication spread throughout the national territory.


In this general digital immersion, hot topics brazil phone number list related to digital have become even more topical: digital literacy, network coverage of less accessible internal areas, connection speed, etc. But what I would like to accompany you in with this article is an analysis and a reflection on how the world of companies and agencies are addressing this emergency situation at a strategic and above all communicative level . What responsibilities do we communication professionals have at this time? What is the mission we must set ourselves to best communicate a brand? With what tone of voice? Let's start with the why First of all let's consider the context .


The data at the beginning of the article, according to which more than half of Italians spend at least 3 hours a day on social media , is indeed a necessary condition linked to the lockdown and therefore caused by a situation of imposition, but if we looked a little more emotionally at these numbers, we could also understand that they are dictated by the innate needs and requirements of human nature.