Xiaohongshu has always found it difficult to build its own " back- link " conversion path. On the one hand, e-commerce platforms such as Taobao and JD.com have long cultivated deep-rooted online shopping habits among users. On the other hand, the channels, supply chains, logistics, warehousing and distribution involved in e-commerce are all tough nuts to crack. In comparison , Xiaohongshu's entry into local life can not only make full use of the natural traffic generated by.
a large number of users sharing content in terms of food, clothing, housing and transportation, but also does not require excessive investment in supply chain, logistics, warehousing and distribution, etc., making it hong kong whatsapp number data a very " cost-effective " choice . Of course, on the other hand, Xiaohongshu ’s absence in the transaction closed loop in the past not only affected the company’s overall commercialization, but also had a negative impact on the user experience.
The perception of response. A user said, " I often see my favorite restaurants and popular shops on Xiaohongshu , but unfortunately there is no one-click purchase button. " What Xiaohongshu is doing in the local life track now is to add a one-click purchase button for users, which to some extent opens up a closed loop for Xiaohongshu from content planting to transactions. From the internal testing in Shanghai and Guangzhou , we can see that after Xiaohongshu entered local life, it directly improved the user experience and made consumption more convenient and hassle-free. In fact, for platform users, if the price difference is not big, it doesn’t matter which purchasing channel to choose. Xiaohongshu, which can easily complete group buying after planting grass on the platform, will undoubtedly become a more convenient choice.