Sweet and salty rice dumplings

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And the north-south dispute are topics that have sparked discussion among netizens. The Dragon Boat Festival has traditional activities and customs, such as dragon boat racing and dragon boat washing, etc. It is also a statutory holiday, which can be combined with festival activities for publicity. ( 3 ) Points to note when leveraging momentum When using traditional culture for promotion, careful research is needed. Netizens and consumers are very sensitive to the professional content of traditional culture, and the presence of erroneous content will be very detrimental to the brand image.




Works with traditional Chinese cultural aesthetics have been widely acclaimed in recent years. You can choose Chinese style to produce promotional materials. Traditional brands combined with modern concepts and new consumer brands combined with traditional elements can create different sparks. ( 4 ) Reference cases Yili Zhixuan 's 2022 Dragon Boat Festival short film captured the "Only Green" that became well-known because of the Spring Festival Gala this year. The color scheme iraq whatsapp number data and traditional elements inspired by the Thousand Miles of Rivers and Mountains were widely praised by the public, and also showed the oriental aesthetics with Chinese characteristics. The Dragon Boat Festival is also closely related to green because of elements such as rice dumplings and mugwort. This short film is quite consistent with the Dragon Boat Festival and traditional culture, and is an excellent example of combining with traditional culture.


Every year during the Dragon Boat Festival , the taste dispute between salty and sweet rice dumplings is one of the hot topics. Yizhong Interactive × Recovery Path created the image of two zongzi masters and knights, presenting the salty and sweet dispute as a martial arts story of two sects competing for the world's number one. At the end of the story, a voting session was set up to allow users to join this " salty and sweet dispute " , which can bring a lot of interaction and topics, very cute and creative. Zongzi is indispensable for the Dragon Boat Festival , and Wufangzhai is probably one of the most well-known zongzi brands. During the Dragon Boat Festival in 2022 , Wufangzhai filmed a sci-fi short film about zongzi, which collided zongzi with the most popular concept of the metaverse at the time. The collision of new and old, tradition and technology produced a wonderful chemical effect.