Therefore, the Marketing team

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It also allows you to test the impact of these changes as they are being made. In fact, instead of using data from organic searches or social networks, which often generate inaccuracies, Databranding uses data from immediate tests with the real audience that is interacting with the campaign at that moment. Subscribe to the @ agencyeplus channel on Youtube! HOW DOES DATA BRANDING WORK? As mentioned, Databranding works through the Test and Learn method .


Therefore, the Marketing team must first malaysia phone number list the campaign, define the measurement metrics and create the tests. Immediately after, test cycles are applied that generate learning and optimizations are made. Each cycle must last at least 15 days. During this time, the team manages the campaign, runs tests, collects data, analyzes results and optimizes ads, target audiences and ad distribution formats. When one cycle ends, another begins with another 15 days and so on.


Cycle after cycle, the marketing team uses the data from the previous cycle to learn and, in this way, optimize the campaign for the next cycle. Virtual Library of the e-Plus Agency Click the button below to download our free e-book and content on e-commerce and digital marketing! Access the library now! WHAT VARIABLES ARE INCLUDED IN THE MEASUREMENT? Through Databranding, you can measure brand variables such as purchase consideration.