The latter is potentially confusing, while the former is straightforward and universally understood (by English speakers). Add Helper Text If you need to include a few complicated questions, make sure you explain exactly what you’re asking the respondent to do. Use the helper text below or beside these complicated questions to offer more details and guidance. For example, say you’re building a mortgage calculator. One of their fields is “ Property Value”. This might be confusing to some people, so add a snippet of text to help clarify—“Enter the estimated sale price or appraised value of your property.
” Implement Inline Validation Provide real-time feedback as users fill out your form fields. For example, if an email address is entered incorrectly, highlight the error immediately. Inline validation helps users correct mistakes on the spot, improving their overall experience. Whether or not you can do this will depend on your form builder. At Growform, we let thailand phone number list users create complex validation rules to make sure that they’re getting useful info with every submission. Optimize for Mobile Devices Mobile-friendly forms can result in up to a % increase in completion rates compared to non-optimized forms. Many users access websites via their smartphones, and a form that isn’t optimized for mobile can lead to lost leads.
Use responsive design principles to ensure your form looks good, loads quickly, and functions well on all devices. Use Compelling CTAs Your call-to-action (CTA) button should stand out and entice users to click. Use action-oriented language like “Get started by ___” or “Fill out this form to ___” to create a sense of urgency and excitement. Use Social Proof and Trust Signals Another way to address privacy concerns is by showcasing positive testimonials from satisfied customers directly adjacent to the form. They should highlight the benefits and positive outcomes of completing the form. Displaying trust badges and security certificates near the form can reassure users that your website is credible.