This Way, You Can Divide Your Base Into Target Groups That Will Receive the Right Content at the Right Time and Will Be Easier to Convert by the Sales Team. “the More Data I Give to the Sales Team, the More They Can Adapt Their Follow-up and Gain Relevance.However, Standard Data, Such as Company Size and Industry, Are Not Sufficient to Identify Target Groups and Personalize Sales. At Cognism, We Therefore Rely on Additional Contextual Data Such as Growth Triggers, Technology Data and Intent Data on the Prospect's Willingness to Purchase.
Company Data: Name, Location, Sector sri lanka whatsapp number list of Activity, Number of Employees, Company Turnover. Demographic Data: Name, Work Email Address, Phone Number, Location, Work Experience, Prospect Skills. Technographic Data: the Technologies Used by Companies, for Example Salesforce, Hubspot or Sap. Intent Data: the Degree of a Company's Purchase Intent Based on Its Online Activity Growth Triggers: Relocations, Financing Rounds, Ipos. This Data Allows You to Create an Accurate Ideal Customer Profile .
You Can Then Qualify Your Leads Based on Your Pci’s Specific Criteria to Target the Right Accounts and Avoid Wasting Time and Money. Want More Tips on Targeting Prospects? We Recommend This Masterclass on Targeting in Videos by Anas Chakri! You Know That Data is Essential to the Success of Your Marketing Strategies. But How Does It Work, in Practice? Here Are Some Practical Examples of How You Can Use Data Enrichment to Improve Your Marketing Results.