The impact of the video has been enormous. Just 5 hours after it was released, it got 16 million views , and in less than 24 hours it surpassed 87 million views (a fact that Mr. Beast himself shared on his social networks). Today, 5 days after its publication, it is on its way to getting 150 million views.
To create the video, Mr. Beast drew up a simple strategy , but with a great rebound effect: bring together relevant profiles from each country, challenge them to various classic challenges on their channel and give the camera to some creators so they can generate content in real time: a win-win . It is estimated that between all the streamers and YouTubers in the challenge, this content could reach more than 1 billion subscribers around the world .
For example, in the following video, El Rubius made a 20-minute summary of "I Survived 48 Hours in the MrBeast Challenge" , which was uploaded two days before the event and surpassed 4.8 million views :
I Survived 48 Hours in MrBeast's Challenge | Epic Vlog
Another example is that of the Spaniard Nil Ojeda, with uganda number data his video “This is how I lost 1,000,000 dollars in a Mr. Beast challenge”, which has already accumulated almost two million views.
This is how I lost $1,000,000 in a MrBeast challenge
Spanish speaking participants
Although most of the content creators were English-speaking, Spain was represented by El Rubius, Nil Ojeda and Ibai. Also participating were some Latin American YouTubers, such as Spreen (Argentina), Quackity (Mexico), Fede Vigevani (Uruguay), Deestroying (Costa Rica) and Enaldinho (Brazil).
In any case, the language didn't matter, nor did previous friendships, camaraderie was left outside the booth. Each influencer sought to stand out as much as possible, taking advantage of every second of their time in the game, an exposure as valuable as the final prize. As the video progresses, you can see how everyone tries to attract the attention of the cameras and dominate the scene, like Logan Paul and Speed. Others make groups by country and others prefer to "go unnoticed," like Spreen, who lay down in a corner to sleep.
After Mr. Beast's video was posted, Ibai was shocked to discover that he only appeared in it for 3 seconds , even though he says he spent 4 hours playing the game. He probably didn't care that much, though, after breaking his own record for simultaneous viewership on Twitch with La Velada Del Año 4 .