Adidas
The well-known sports brand is also a sponsor of other competitions belonging to UEFA, and the official ball of the competition is also from Adidas. During Euro 2024, it has enabled a section on its website where you can directly access the kits of your favourite team and national team.
In addition, in the case of Spain, a giant banner has been placed in Madrid on which you can read the usual chant of the fans of the Spanish national team, « Go for them! », in German with a phrase at the end that says « You don't need to know German to understand it ». And even the Spanish players have sung in German on Adidas' TikTok.
They are also running a huge social media campaign where they show players from different teams wearing Adidas kits creating viral trends and funny videos to capture the attention of their audience.
Aliexpress and Alipay+
Aliexpress is the only marketplace sponsor of the 2024 uruguay number data Men's Euro Cup . Its strategy is to offer extraordinary discounts on Aliexpress Choice, the program that identifies and highlights certain specific products, providing benefits to both the buyer and the seller.
They will also be running interactive games and contests with the chance to win great prizes, such as tickets to a match. One of these contests is the “Shake & Win” contest, available on the marketplace’s official app during each match, where every goal gives you the chance to win a prize. And how are they promoting this contest? Well, through their official website and social media, as well as through influencer marketing.
On the other hand, Alipay+ is the official payment method of the Eurocup, with which they aim to facilitate mobile payments for all fans, both those at home and those who have traveled to Germany to live this experience.