Branding: 14 strategies to boost a company's brand

[jrineakter]

Branding is essential for all brands. For micro-enterprises, SMEs, large companies and even multinationals that are already established in the minds of consumers. Why is brand image important for an SME? Because a company without a corporate identity goes unnoticed by customers. That is why we thought it would be useful to compile some strategies to enhance a company's brand, but first let's see what brand image exactly is.

What is brand image?
We don't want to spend too much time clarifying the concept, so we will say that the brand image is all those actions that speak of your company . Everything you do communicates. From the defining elements of the company such as the name, the logo, the business cards or the website, to the tone of the communication, customer service, the warmth of the product, etc. Both the smallest and most important details end up influencing the personality of a brand.

Obviously, before you start creating your brand image, you must be clear about who your potential customers are and how you want to present yourself to them. You must define your values ​​as a brand and think about how you want it to be perceived by others. You must be consistent with these values ​​in all the actions and relationships you execute as a brand.

Don't fall for the false excuse that france number data companies that care about their image are only those with large budgets, because that's not true. It's not about size or budget, but about wanting to do things well and having clear ideas.

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How to enhance a company's brand?
When talking about branding, names like Cola Cola, Google, McDonalds, Apple, Levi's and many others usually come up. These brands are part of our lives and occupy an increasingly valuable space within companies around the world.

We don't intend to become Coca Cola here (although hope is the last thing to be lost!), but that doesn't mean we can do much more to enhance our company's brand. There are no magic solutions; only through effort will we be able to improve branding and make a place for ourselves in the memory of our audience.

These are 18 strategies that will help you boost your company's brand. Remember, be consistent and embody brand values ​​in all your actions.

1. Referral program
Dropbox referral program
Users will be happy to recommend your product or service if they know they will get some benefit in return. Dropbox was the king of the referral program. The cloud storage brand offers its users 500 MB of free space for every friend who starts using the app. When Dropbox started its referral program in September 2008, they had 100,000 users. By January 2010, they had over 4 million.

2. Guest Content
Another way to get your brand known is by using guest content. You should create valuable content for your audience and share it on well-known industry blogs. This way, you can attract new audiences and create a good first impression on them.

3. Infographics
Infographics are a very graphic way of displaying data and statistics. This content is more easily shared than simple text. And for this reason, it is an indispensable tactic for optimizing brand building.

4. Freemium model
Many online products allow users to choose between a free version , which includes a watermark with the supplier's logo, and a paid version , which allows users to remove the watermark or replace it with their own logo. Many people will choose the free version, but it will help you increase branding as your name will reach further.

An example of a freemium model is Mailchimp . This newsletter sending platform has a free version for accounts with less than 2,000 users. This way, you can use the application at no cost, but in exchange, the Mailchimp logo will appear on all the newsletters you send.

5. Alliances with other businesses
There are plenty of businesses around you that you can partner with. Do you own a health food store? You can make a deal with local gyms. You can offer discounts in your store to people who are registered at the gym. And vice versa, everyone who makes a purchase from you can get a discount on their gym membership.

Creativity is important when coming up with tactics. The important thing is that both businesses gain from the deal.

6. Gifts
Everyone appreciates freebies. But be careful what you offer. Keep in mind that it should be something related to your brand. Free samples always work very well. Stay away from useless items.

7. Social media contests
To build brand image, create contests where users must share their entries with friends and family to get more votes.

8. Linkedin Posts
Linkedin has a tool for users to publish content directly on the platform. On the home page you have a button to write an article. If it doesn't appear, change the language settings and leave it in English. Here is an article where you have the detailed steps to follow to start publishing on Linkedin .

9. Storytelling
Do you want to be a memorable brand? Start with storytelling. If you are able to create emotions and create stories that deeply connect with users, they will start to remember your name.

10. PPC Ads
Pay-per-click ads are a widely used strategy to get noticed in search engines. If you do a good keyword analysis, it won't be difficult to appear in the top positions for the searches you have chosen. Even if users don't click on your ad, seeing your name at the top of the results will be very useful to boost your brand image.

11. Remarketing campaigns
Remarketing is about showing ads to users who have visited your website but left before converting. With a remarketing campaign, these people will see your brand everywhere. This gives the impression that the brand is much bigger than it really is. And it's a great way to increase conversion rates.

12. Influencers
Find influencers in your industry and partner with them to promote your brand. Choose influencers with high authority within their niche, but don’t base your focus on the number of followers they have, but rather on social engagement . The reason is simple. Follower numbers can be easily manipulated with ad spend, but engagement is difficult to manipulate, so it’s usually a more reliable element.