By Juan Gonzalez Villa
LThe leak of a Google documentation has caused a huge earthquake in the SEO community around the world. When the leak was announced, we already gave a good overview of how this information came to us and what are the main concepts present in the leak that should attract the attention of any SEO or marketer.
In this article I am going to make a different analysis, in which I will try to answer these questions:
Is this really internal Google documentation?
Do we know for sure if and how Google uses these concepts?
Is all this actionable? Can we apply it and change the way we do SEO?
Is this really internal Google documentation?
I can't give an answer with 100% certainty, but two days after the initial leak everything seems to confirm that the information corresponds to internal Google documentation .
First up: Google's response. While they were algeria number data slow to communicate anything regarding the leak, the statement from Google 's representative , which does not deny the leak, but warns against using such information out of context , seems like a full admission that they have indeed experienced a leak.
Even without that admission from Google, most of the things revealed in the leak seem plausible, and we have the opinion of two former Googlers , echoed in Rand Fishkin's post , that the documents appear to adhere to Google's internal standards .
We can add the fact that several concepts confirm or are very much in line with what was revealed by Pandu Nayak and other Google employees during the recent antitrust trial in the US . Mentions and various details around Navboost, Glue and RankEmbed, for example, would fall into this section.
In short, everything points to internal Google information, but that raises the following question: will it be used in ranking and in production?