It was a year particularly full of news, the big names in the sector, including Google and Facebook, concentrated on the local sector. They did it because organizations with points of sale in the area have finally started to take an interest in offline-to-online promotions, i.e. bringing people into the store via digital tools. And they can't miss this opportunity. What do you think of the 2018 ranking factors published by Moz? Do you resonate with their survey results? In the meantime, it must be made clear that Moz is a survey , albeit among experts, and therefore the results should be used with "a grain of salt" as the English say, that is, with a little skepticism.
Furthermore, the interviewees are all Americans, and brazil number data there are big differences with the Italian market. Beyond the percentages about which one can and should have doubts, the result of that survey is quite acceptable. The signals useful for influencing Google are well highlighted and detailed and the trend is also reasonable. In a nutshell, it is increasingly important to take care of the local tab in detail , in addition to the NAP data, also photos and all the other fields that vary with the categories (including posts).
Links and reviews always have a great impact.with location history , has a lot of data that it can process independently. What do you think about the age-old question of the keyword in the name of the business listing? For example, if I have a Vietnamese restaurant in Bologna called Saigon, what do you think is the perfect name to give to the listing? According to Google's official guidelines, the name must reflect the real name of the company, known to customers and used in shop windows, on the website, etc.