By Rafael Sotelo
Content manager at Marketing4eCommerce
DTwo years after its launch in the United States, Instagram has decided to expand the reach of its Creator Marketplace , designed to facilitate the connection between creators and brands. To this end, in February, it opened this platform to 8 markets, including the United Kingdom, Canada and Australia. Now it has decided to open it to 10 more countries, including Spain.
In 2022, when Meta announced its plans for the Creator Marketplace, Mark Zuckerberg explained “We’re heading toward a future where more people will be able to do the creative work they enjoy, and I want platforms like ours to play a role in making that happen.” The global expansion of this platform is a new step forward in this regard.
The process for participating in the new platform is fairly straightforward: brands join the Instagram Creator Marketplace through Meta Business Suite, and creators join from their professional dashboard in the bangladesh number data Instagram app. Creators can indicate brands and interests relevant to them and create a portfolio to highlight their qualities, while brands can search for influencers, filtering by creator and audience attributes. They can also see a list of creators who have expressed interest and check out their portfolios.
instagram creator marketplace
Creators will receive messages from brands in a dedicated folder at the top of the Home tab. Brands can reach out to creators directly or create and send a project to multiple creators outlining the branded content or advertising partnership opportunity. Creators can then review collaboration details and requirements, as well as pricing, all within the Instagram app.
Once brands and creators have an agreement, they’re ready to create content. Advertisers can boost organic Instagram content as partnership ads , including branded content with the paid partnership tag, or they can create new paid partnership ads in Ads Manager.