For its part, AllZone has just entered TikTok Business and is reporting good results. To follow the premise given by TikTok itself of "don't make ads, make tiktoks" , they are trying to do unboxings of products so that people can see them up close. Especially technology, which is the category they sell the most. As for Saba , they work on their content on networks to generate brand image , position themselves, give information and provide value.
Finally, we were able to discover how they are taking advantage of AI in their businesses , having as a common point that they are all directing it towards customer support, from chatbots to review management.
Saida Antrás , Digital Product Lead and Amazon Specialist at Optopus, explained the keys to increasing your sales in the largest marketplace in the sector.
We all know what a product sheet is, but do we know belize number data how to optimize it to get the most out of it? To achieve conversion, three key pieces are needed:
A product that is popular at a competitive price, accompanied, for example, by packaging that highlights the most important messages about this product. The name of the brand, where it was made, etc.
A winning main image that is attractive and mobile friendly . At Optopus, they place a lot of importance on showing the consumer what they are buying. If, for example, your product is a kitchen robot, an interesting action at the image design level would be to show how that robot is made with a 3D design.
A compelling brand storytelling. In this case, using Amazon A+ Premium can give you an advantage over your competitors. To the point of achieving up to 20% more conversions.
In the end, you have to create at least 15 assets per listing, which requires a very talented team (strategist, copywriter, SEO expert, Amazon specialist, etc.). To make this easier for the user, Optopus tells us about its main tools: