By Alba Chaves
Project Manager at Marketing4ecommerce
ANDIn the digital age , streaming platforms like Twitch have revolutionized the way we consume content, offering an open window to real-time interaction between creators and viewers. However, this new horizon of possibilities is not without controversy and challenges, especially when it comes to… yes, indeed, I am going to open the can of worms about sexism in these types of formats.
Streaming channels often feature content that, intentionally uruguay number data or not, strongly reinforces gender roles , objectifying women and promoting toxic rivalries between men, raising serious questions about the cultural and social impact of these platforms.
In particular, the increasingly popular realm of streaming gaming has been criticized for perpetuating and sometimes glorifying video games with sexist content and narratives, where female characters are frequently portrayed in childish, stereotypical, and objectified ways. This representation not only affects gender perception among viewers, but also influences the experience of female content creators, who often find themselves in hostile and unwelcoming environments .