Why use YouTube Shorts? Shorts are a great platform

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Why use YouTube Shorts?
Shorts are a great platform for various reasons to add to your marketing arsenal. These are:

Ease of editing: According to YouTube’s VP of Product Management, Shorts are “for creators and bahamas telegram who want to shoot short and catchy videos using nothing but their mobile phones.” You can use the YouTube app to shoot and edit your Short and access editing features such as filters, green screen, lighting, retouching, etc.

Increase channel visibility: Shorts have a separate, dedicated section on the YouTube homepage. This makes it easier for your videos to be seen and discovered by new audiences.

Boost engagement: Short videos get 2.5x more engagement compared to long-form ones. 59% of short-form videos have a watch time of up to 81%. As you can see, people love watching shorts. If you want to up your engagement rate, why not try uploading one?

Designed for mobile use: We spend more and more time on our mobile devices. We spend an average of 3 hours and 15 minutes on our phones daily. You can leverage this by using Shorts, designed for the mobile vertical format, instead of the typical horizontal or square video formats.

A new way to repurpose your content: You can also repurpose an existing long-form video by remixing or stitching a few parts together to create a Short. This can either help a low-performing video get a second chance, maximize a popular video’s popularity, or give you extra content so you don’t have to create one from scratch.