With artificial intelligence ruling the guts of search engines and their systems, the factors no longer only multiply in an unmanageable way, but can also have different weights and be related to other subsystems. With all this, we can no longer talk about a list of 200 ranking factors or focus on the 5 or 10 things that work the most , as we did 10 or 15 years ago.
These are new times for SEO strategies, for the professionals who dedicate themselves to it and, why not, for all those who have a website or manage one. It is the responsibility of all actors to know the current SEO paradigm and be aware of the implications .
more than 800,000 experiments that have led to 4,000 improvements to search . Gone are the 400 changes made in a single year in 2009. That's an increase of 900% . That's nothing.
Obviously, not all changes will have the same weight, impact afghanistan number data or focus . There will be more subtle modifications (designs, blocks, fonts of the results sheets), but there are also real earthquakes that occur periodically and can shake entire sectors with the consequent impact on business.
These algorithm changes with a high impact on the results and, therefore, on website traffic, can be grouped into:
Core Update : General and global changes regarding authority, relevance, popularity, user experience, search intent, etc.
Reviews Update : Factors related to reviews of both products and services, travel, or any review-type content.
Helpful Content Update : Factors relating to the quality of the content and the user experience when browsing said content.
Spam Update : factors related to practices prohibited by Google, not only related to spam or toxic links, but also to pirated sites, sites that hide content or links, or even those that copy or generate traffic automatically.
Complexity has undoubtedly grown in the organic channel, but all is not lost, we need context and strategy , more strategy than ever.
To help all the actors involved (SEO professionals, digital marketers, marketing directors, and even CEOs) better understand the current SEO landscape , I want to present a series of key points to keep in mind after analyzing, together with my Laika team , thousands of websites and more than 30 algorithm changes since 2020.