Generative AI is transforming the way advertising campaigns are created, enabling advertisers to develop creative pieces with the volume, speed and variation needed to engage consumers in a relevant way. However, the human touch remains crucial. Marketers and agencies play a central role in this process, using their deep understanding of their customers and businesses to guide AI in creating impactful campaigns.
The update includes long-form headline generation and the future ability to generate website links , leveraging Gemini’s advanced reasoning capabilities. Additionally, the implementation of Image 2 will allow for the generation of images from everyday life, adding a level of authenticity and relevance to campaigns. If you already have your own images that have brought you some success, you can create similar options to diversify your content and boost your creativity.
Gemini in performance max campaigns
These improvements not only expand creative possibilities algeria number data but also reinforce Google's commitment to responsible innovation, ensuring that the content generated complies with ethical policies and practices. To this end, Google reports the use of mechanisms such as SynthID watermarks to identify AI-generated images.
Improving campaign effectiveness with Ad Strength
Ad Strength is an invaluable tool that offers real-time feedback on the variety and relevance of a campaign's assets. With the help of generative AI, advertisers are 63% more likely to launch campaigns rated as good or excellent, which translates into better performance. To improve the variety of advertising assets they recommend:
Apply the new AI resource recommendations that Google will provide to create more. For example, if the advertiser already has a square image, they can convert it into a photo with a different aspect ratio using AI.
Incorporate creative assets from other platforms like Canva – Performance Max-designed templates will soon be added to its content library.
Adding videos has a huge impact on campaigns, whether from brands themselves or automatically generated by Google. Brands that include it in their top-performing campaigns see a 12% increase in total conversions on average.