In this other example of a competitive map , we can see a positioning map of marketing strategies taking the cost and profitability variables:
Example of a marketing strategy positioning map. Source: Hubspot.
It is essential to recognize the dynamic and unique nature of each case. The assignment of variables for maps does not follow a concrete model; it depends on specific factors, such as the distinctive characteristics of the product, the market segment it targets, and the particular moment in the company's life cycle.
Flexibility in variable selection allows for a more accurate and realistic representation of each situation, ensuring that the map effectively captures the relative position of the product in the market and provides a solid strategic basis for decision-making.
5 steps to create a positioning map
By taking these 5 steps into account, you will not only be belarus number data able to visualize your brand's position in the market, but also make informed decisions to optimize your strategy and stand out from the competition. Remember that customizing the map according to the specific characteristics of your sector is essential to obtain relevant results.
1. Analysis of competitive advantages
Identify the key competitive advantages of your product or service. Ask yourself why consumers choose your product and what needs or desires it satisfies. This detailed analysis will provide you with valuable insights.
2. Market research
Take a deep dive into your market and repeat the competitive advantage analysis, but this time focusing on other brands. Identify who is leading the market, your competitors’ pricing and quality strategies, and any factors that make them stand out.