YouTube covers 88.5% of Internet users in Taiwan. It is not only a video platform, but also the second largest search engine in the world! Because search engine optimization (SEO) has a significant effect, content does not need to consider timeliness, and it is suitable for producing and operating content with long-term value. Before the emergence of TikTok, it could be said to be the main battlefield of video marketing. Now, Shorts has been launched to respond to the short video trend.
YouTube main advantages:
Search engine optimization (SEO) is effective and helps content be discovered
YouTube Shorts: New feature in response to the short video trend
Content is easy to share on other social korea whatsapp phone number platforms to expand influence
Provide a variety of advertising forms, including video pre-roll ads, banner ads, etc.
Live broadcast function: supports real-time interaction, suitable for product launches or online events
Facebook
Facebook has 16.95 million users in Taiwan, covering 78.1% of Taiwan's Internet users. The gender distribution of users is balanced. The platform itself is constantly launching new features to stay competitive. It is suitable for almost all companies that want to build brand awareness and interact with customers.
Strong information dissemination capabilities, suitable for publishing news and brand information
A precise advertising delivery system that can carry out precise promotion based on user interests, behaviors, etc.
High conversion rate, especially suitable for e-commerce and developing potential customers
Diverse content forms, including text, pictures, videos, live broadcasts, etc.
Instagram
Instagram has 11.35 million users in Taiwan, covering 52.3% of Taiwan’s Internet users, with slightly more female users (56.5%). It is particularly suitable for communicating brand personality with eye-catching visually oriented brands, such as fashion, beauty, tourism, catering and other industries.