If you are still not convinced, here are two examples of brands that stand out today in terms of relational marketing.
Why do relational marketing when your name is Nespresso?
Nespresso ’s very motto , “Nespresso, What Else?”, sums up the very essence of relationship marketing in one question: meeting all of its customers’ expectations so that they don’t see why they should look for another brand. Ultra-personalized emails, exclusive offers, limited editions reserved for loyal consumers, but also 24/7 customer service for its oldest fans. Nespresso has mastered relationship marketing to perfection. Often awarded for its high-quality customer service, the brand places humans at the heart of all its communication. A perfect example of its relationship marketing: agents do not have a predefined script for responding to customer requests; they improvise according to needs to perfectly personalize their responses.
Botanic flourishes with its relational marketing powered by the Mobile Wallet
One of the objectives of the gardening chain, Botanic , when they chose the mobile wallet for their relational marketing strategy was to offer an innovative channel that would allow for long-term cambodia number data loyalty . This gave rise to the Botanic digital loyalty card, a card that is completely personalized for each customer. It adapts to the customer's life cycle and displays personalized information, such as their number of points in real time, shopping vouchers, their favorite store, etc.
Another feature of this card, available on the wallet apps on smartphones, iPhone or Android, is that it allows you to rejoin the loyalty programme in one click. This simplifies the customer experience, who enjoys its benefits for another three months after the end of their subscription. A small detail that reduces the risk of customer churn. In addition, they are regularly reminded to renew their membership in the programme. Well-managed relationship marketing!
Finally, with each new campaign, customers receive a personalized push notification , offering them a benefit, a discount , etc. A personalized way to bring the loyalty program to life. If you too want to try the mobile wallet as an effective communication and relational marketing channel , you can contact Captain Wallet , leader and pioneer in the industry.