See how ROBINMAY uses LINE official account to increase revenue by 140%

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Create LINE CRM and use official accounts to achieve digital upgrade of OMO
In the fiercely competitive OMO market, ROBINMAY proposed a strategy to use LINE official accounts to achieve OMO digital upgrades.

As a communication software with 20 million users in Taiwan, LINE has complete user data. If it can be properly utilized, it will definitely bring huge advantages to the brand.

In order to achieve this goal, the official LINE account must first be integrated into the brand system architecture. When ROBINMAY carried out the OMO system layout, it took the official website system as the singapore whatsapp phone number starting point to explore which third-party APIs the official website could integrate, and used " API serial connection and integration capabilities" as the evaluation indicator. During the evaluation process, ROBINMAY discovered Crescendo Labs’ comprehensive marketing platform MAAC .

MAAC is a CRM (Customer Relationship Management) system specially built for LINE. Brands can pour friend information from LINE official accounts into MAAC for better data management and analysis. At the same time, MAAC can also organize the information. Through the integration of API and brand membership data , consumers can be identified as the same member across all channels to understand their product preferences, purchase frequency, habitual channels, etc., making it easier to plan personalized messages and deepen member stickiness and return visit motivations. .