As we mentioned, this concept allows us to visualize in an orderly manner the process by which a consumer goes from being a potential client to a conversion . And precisely this aspect, conversion, is one of the main focal points for any marketing strategy.
On the other hand, this model can be applied to different aspects of marketing, whether in terms of sales and conversion, or functioning as a guideline for the different strategies of a campaign. All finland number data this, taking into account a common method with 4 basic factors, better known as AIDA : attention, interest, desire and action.
That said, understanding in depth how and why a customer becomes a conversion is essential for the correct evolution of a business, as well as for the generation of more efficient strategies that are appropriate for target audiences. Therefore, the integration of the funnel concept becomes very important for the development and growth of any business , as it allows us to understand the location of consumers in the purchasing process, understand their needs and adapt the experience accordingly.