How Much is the Adidas Logo Worth?

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How Much is the Adidas Logo Worth?
The iconic black and white stripes are an instantly recognizable part of the Adidas brand, but it wasn’t always the case.

Did you know that Adidas bought its logo from the Finnish sports brand honduras telegram for 1,600 euros and two bottles of whiskey?

During the 1952 Helsinki Summer Olympics, Finnish Olympic athletes chose Karhu as their footwear. Runners who wore Karhu shoes won 15 gold medals during the Olympics.

After the summer Olympics, Adidas approached Karhu to discuss the trademark sale and agreed on a final price of 1,600 euros and two bottles of whiskey.

The Evolution of the Adidas Logo
Like other famous logos, the Adidas logo you know today differs from the company’s first design. It underwent several evolutions before the famous three-stripe it’s renowned for.

Are you looking for ideas and inspiration to start your business logo? Get inspired by how Adidas changed its logo.

Check out the Adidas logo evolution throughout the years:

1924-1949