It's not always a bad thing if your communications end up

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22. There is an ideal frequency for all users. There are no rules here either. The only thing to keep in mind is that it is advisable to have a regular frequency so that they do not forget about us or overwhelm us.

23. 100% deliverability is a thing. It may be the case that in some deliveries you manage to get all messages to the inboxes, but remember that this is an exception.

24. A new IP solves deliverability problems. It is preferable to review your sending strategy and the quality of your database, rather than changing the IP directly.

25. Being blacklisted is only for spammers. Any pakistan phone data sender can end up on this list, either because subscribers mark your messages as spam, or because spammer words or codes are used.

26. The promotions tab is hell. in Google's promotions tab.

27. Opening is the only thing that counts. Of course, this is the goal of any email marketing campaign , but there are more important elements. Sending statistics can show you the behavior of potential customers.

28. CTR and CTOR are the same thing. They are similar, but they are not the same. While CTR (click through rate ) is the number of clicks a link gets, CTOR ( click to open rate ) is the percentage of clicks (CTR) considering only subscribers.

29. Unsubscribes are terrible. Offering the option to unsubscribe is a must and an opportunity to clean up your list for the sake of quality.

30. It is better to delete inactive users. If you segment well and connect with them only in campaigns that you know they may be interested in, you could reactivate them.