Artificial Intelligence is making a strong impact in marketing departments

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71% of companies will increase their investment in customer experience. And half of marketing departments already use or plan to use artificial intelligence and machine learning.


Collaboration between marketing and sales teams , customer experience (CX) and content marketing are the most relevant aspects for both advertisers and marketing agencies or consultancies, regardless of whether we are talking about B2B or B2C companies.

This is the main conclusion we can draw philippines phone data from the study 'Marketin g Hot Trends 2023' , prepared by the Marketing Association of Spain (AMKT), which highlights that these factors have occupied the first three positions for years . “This gives an idea of ​​the solidity of these trends,” the study highlights.


Artificial Intelligence is making a strong impact in marketing departments
'Marketing Hot Trends 2023' (AMKT)

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Aware of the importance of these factors, companies plan to invest in them as a priority . Thus, 71% of those surveyed will increase spending on improving the consumer experience, ahead of investment in collaboration between marketing and sales (65.5% of those surveyed) and content marketing (63.4%).