Price and availability are the main arguments they put

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or more counterfeit products in the last year. Furthermore, a fifth of them (21%) admit to having intentionally used illegal sources of digital content in the last 12 months. forward when buying counterfeits and making use of digital piracy.

And who is responsible if the sale of counterfeit products is detected ? According to lawyer Cristina Mesa, partner at Garrigues, in El País , the general rule is that marketplaces “are not responsible” for what others offer on them, as long as they do not know that it is an “illegal product.”

However, Juan José Caselles, head of Anti-Piracy at Elzaburu, points out that these platforms will have to respond if the owners of the brands inform them of the existence of counterfeits and do nothing to "block access" to them.

"If the digital platform establishes as its saudi arabia phone data own process the immediate withdrawal of any product about which there is a complaint or claim, its responsibility will be diminished, since it will be acting under a canon of due diligence," adds José Carlos Erdozain, a lawyer at Pons IP, in statements to the newspaper.

But what they really wanted to highlight on this day was the value of Customer Journey Design, an element within a set of mechanisms known as Thinking Design.

"Data is important, but stories are even more important because they allow us to connect with people. Most organizations are good at collecting data but fail when it comes to connecting and empathizing with the consumer, which is the ultimate goal," says García.