WhatsApp broadcast lists are an effective tool for SMS marketing, even though WhatsApp does not use traditional SMS. These lists allow you to send personalized messages to multiple contacts at the same time, which expands the reach and allows you to segment your audience. For this purpose, there are tools such as Mailrelay that help you create strategies to send promotional offers, event reminders or opinion surveys efficiently.
Additionally, WhatsApp provides basic statistics to measure the performance of marketing campaigns , making it easier to evaluate and adjust the strategy. It is important to comply with WhatsApp policies and regulations when using broadcast lists for marketing purposes.
5 steps to create a Whatsapp broadcast list
Open the app and go to the main chat screen.
Look for the “More options” icon , identified by 3 hong kong number data vertical dots, in the top right corner of the screen. In the options menu, you should find the “New broadcast” option .
A new window will open where you can search and select the contacts you want to add to your broadcast list. Simply tap on the names of the contacts you want to include. You can add up to a maximum of 256 recipients.
Once you have selected the contacts you want to add, look for the “Create” or “Done” button at the bottom of the screen.
After creating the broadcast list, WhatsApp will give you the option to name the list . This is useful if you plan to create multiple broadcast lists for different purposes and want to identify them.