It then seems logical to define the metrics to be measured in order to then analyze the data.
But be careful, because this choice cannot be made at random. country email list
It is indeed very important to choose KPIs that really impact the development of the company. It is therefore often easier to work backwards.
For example, if your business experiences a high customer churn rate, it is necessary to focus on related metrics.
Through a customer experience survey, you will then be able to identify KPIs and metrics that mean something to your customers .
Similarly, it is necessary to choose metrics that judge the quality of the experience from the customer's point of view and not from yours. For this, a satisfaction survey or a poll remain the best means!