AI for video and podcast editing and production

[hoxesi8100@]

“The fundamentals of what makes a B2B brand successful haven’t changed,” he explains.

“High-quality thought leadership, differentiated PoV, standout attention-grabbing content, and a bulletproof operations base have always won and will continue winning. Making these things scale well is where AI comes in for top brands.”

Ashley Faus, head of lifecycle marketing at Atlassian — a workplace collaboration and productivity software company — takes a targeted approach with Rovo, Atlassian’s AI-powered tool.

“We used it to work on a content audit, brainstorm topics, and even create a custom agent to add context on some of the messaging for our products,” Faus explains.

Her team plans to expand these capabilities: “I foresee us creating more agents to help analyze asset and channel performance, close gaps in our content strategy, and personalize the journey for different personas.”

At Orum, Sarah Reece has found practical applications across multiple functions.

“AI in project management has been extremely austria phone number material helpful for creating project boards, automating status updates, and keeping work moving forward,” she explains.

“We’re also heavy users of AI has made everything related to editing video and audio, picking out clips for social, and transcribing for social posts, captions, and content repurposing beyond easy.”

marketing executive, marketing executive ashley faus quote about using AI in marketing going forward

Balancing AI and Human Creativity
What struck me most in my conversations with leaders was their emphasis on maintaining human oversight.

Kacie Jenkins, senior vice president of marketing at Sendoso, an enterprise gifting and marketing engagement platform, put it perfectly: