By Susana Galeano
LATAM Content Coordinator
TOAmazon has welcomed its advertising clients virtually through unBoxed , Amazon Ads' annual conference where the retail giant explores its new solutions and technology focused on helping brands grow by creating connections with customers. And among this year's new features, it has introduced three new advertising formats on Amazon Spain.
As consumer habits, tastes and customs change, new advertising formats must also be created to adapt to these new customs, in a highly competitive online universe in which it is now more imperative than albania business email database ever to create authentic relationships with customers on the channels where they are found.
New advertising formats for brands on Amazon Spain
Amazon Spain has launched three new advertising formats that aim to meet customer expectations within the media they spend most time on, as well as omnichannel shopping that involves interaction with content and brands in more places than ever. Its new advertising formats are:
Sponsored Display on live streams on Twitch
Streaming is becoming more and more important every day, whether it's to watch a gamer, support an athlete or attend a virtual concert. According to Amazon, its streaming platform Twitch has 30 million daily users who access its live content, an audience that continues to grow.