Marketing automation platforms

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Web analysis tools
These tools allow you to track and analyze the behavior of users in your web site . They go much beyond simple metrics like visits or time on the page, offering deep insights into the user's journey, conversion rates and much more.

Google Analytics is the most well-known option, but there are also alternatives like Adobe Analytics or Mixpanel for more advanced analysis.



Customer data platforms (CDP)
The CDP goes one step further than the DMP, focusing on creating unified client profiles that combine data from multiple sources. This allows us to have a 360° view of each individual client.

Segment, Tealium y Exponea son ejemplos de CDP populares.



Data visualization tools
Estas herramientas te ayudan a dar sentido a grandes volúmenes de datos convirtiéndolos en visualizationaciones intuivas y facilis de entender. Son crucialnes para comunicar insights de datos a stakeholders no técnicos.

Tableau, Power BI and Looker are some of the most popular options in this category.



Platforms of artificial intelligence and machine learning
La IA y el machine learning son fundamentales para extracter significant insights de grandes quantitas de datos. These technologies can identify patrons, make predictions and automate decisions based on data.

Tools like TensorFlow, IBM Watson or Amazon SageMaker allow implementing AI and ML algorithms in your marketing plan.



Social listening tools
These platforms allow you to monitor and analyze conversations in albania cell phone number database social networks and other online channels. Son cruciales para entender el sentimiento del consumidor , identificar tendencias emergenes y managear la reputation de la marca.

Brandwatch, Sprout Social and Hootsuite Insights are popular examples in this category.




Estas herramientas te permanente automatizar y personalizar tus communications de marketing basándote en datos de behavior del usuario. Son esenciales para implementa de strategies de marketing basadas en datos a escala.

HubSpot, Marketo and Salesforce Marketing Cloud are some of the leading options in the marketplace.

La clave está en elegir las herramientas que mejor se adapten a tus necessidades specificas y segurarte de que puedan integrarse bien entre sí. Remember, the tools are only as good as the people who use them, so inverting the training and developing the skills of analysis in your team is equally important.