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Benefit #2: The Nurturing Robot Benefit #3: Sales & Marketing BFFs Automation gets your sales and marketing teams working together like superheroes. It automatically passes hot leads to the sales team and gives everyone a clear view of what's working. Businesses that align sales and marketing using automation see a 36% higher customer retention rate. Benefit #4: Time Machine for Marketers Marketing involves a ton of repetitive tasks. Automation takes care of the boring stuff: Sending Welcome Emails Scheduling Social Media Posts Creating Reports Automation can save B2B marketers up to 80% of their time – imagine what you could do with those extra hours! Benefit #5: Data = Power Automation tracks everything a potential customer does – which emails they open, what they click on, etc.


This helps you: Spot Hot Leadsto buy. Improve Your belarus phone number lead Campaigns Understand what content and strategies work. 75% of businesses using marketing automation see a positive return on investment (ROI) within a year. Measuring the ROI Think of ROI like your marketing report card. It shows whether all the money you're spending on automation is paying off in the form of new leads, sales, and happy customers.


Key Things to Track Leads How many new potential customers is marketing automation bringing in? Are they high-quality leads that are likely to buy? Sales How many of those leads turn into actual paying customers? Customer Value How much money does each new customer bring to your business? Costs Don't forget to factor in the cost of your automation software and any time your team spends setting it up and running campaigns. The Magic Formula Here's a simplified way to calculate ROI: Gains Figure out the extra sales you've made thanks to marketing automation.