The first panel was about the 'Power of design principles in a connected world'. Michele Silvestri and Christine Jones guided us through an inspiring design vision on visual identities in 45 minutes, with an emphasis on broad rollout, both across resources and territories. And all with one goal: conversion.
In addition to preconditions such as consistency and meaning, Team Detroit is a great advocate of brand driven identities . The visual identity serves the brand and conversion. In addition, the ladies, who are responsible for belgium mobile phone number list Ford's entire visual identity and communication style, came up with two great statements. To start with, they make a plea to put aesthetics into perspective. A new, 'better' designed and more aesthetic logo does not increase involvement and conversion, on the contrary. The example of Twitter speaks volumes.
The second statement was ' Brands need to be elastic to stay relevant '. As far as we are concerned, this is spot on. In a time when brands must continuously remain standing on the many touchpoints and in a world where everyone has a platform to give their opinion about 'your brand'.
The Internet of Cars
internetofcars_rosspatton-wiredopinionOn paper, this was the best panel of the day. However, people from Team Detroit, Pandora Media and Rockfish got stuck philosophizing about what would be technically possible if all cars were connected. From mapping where it is raining to the inexhaustible possibilities for navigation.