consider optimizing your forms — or using a tool like Leadformly to make sure you’re not missing leads from your marketing campaigns. Let's say you sent 1,000 visits to your landing page at a cost of $3 per visit. If your form converted at 1%, you would receive 10 leads at a cost of $300 per lead. On the other hand, if your form converted at 3%, you would receive 30 leads at a cost of $100 per lead. That's 3x more leads for a third of the cost of each, without spending a penny - simply by improving the form of lead generation.
Once your funnel is well optimized and you are confident that chinese thailand data there is no room for improving your landing pages/funnels any further, it is time to start generating traffic - but what channels or lead generation strategies should you use? Email Marketing Strategies for B2B Lead Generation In this section, we've compiled the best email marketing strategies to help you generate more B2B leads in 2025. #1: Automate Lead Generation Campaigns and Emails One of the biggest trends in email marketing right now that has yielded great results for many B2B businesses is marketing automation. Not sure what marketing automation is? Essentially, an automated system reduces the manual work of managing segmented lists by targeting them to user behavior patterns and a whole bunch of tasks.
These tasks can transform your email marketing strategy from mechanical to ones that recover 50% of abandoned cart emails or increase sales by 5x. #2: Create a Free Lead Generation Tool One of the best lead generation strategies we have ever come across is using free tools to attract customers. You can see this with brands like HubSpot who offer a free CRM to attract leads and then try to sell as many of them as possible. For example, Crazy Egg doesn't ask you to sign up for anything or buy any of its products (at least not right now).