This is the exciting part of your fishing

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Bottom-of-the-Funnel (BoFu) Metrics trip – it's time to reel 'em in! Bottom-of-the-funnel (BoFu) metrics help you measure whether those interested fish are ready to become tasty meals (paying customers). Bottom-of-the-Funnel (BoFu) Metrics Key Questions to Answer: Are Leads Turning into Sales? (Sales Qualified Leads - SQLs) SQLs are the big, juicy fish ready for the frying pan! They've shown strong buying signals – maybe they requested a demo, contacted your sales team, or have a high lead score based on their actions.


How Much Does Each New Customer Cost? (Customer Acquisition Cost - CAC) This tells you bosnia and herzegovina phone number lead how much you spend, on average, to close a deal. Knowing your CAC helps you budget wisely and make sure your marketing efforts are profitable. Is the Catch Worth the Effort? (Sales Cycle Length) How long does it take to turn a lead into a customer? The shorter the sales cycle, the faster your business grows! Sticking with our project management software example, here's how those BoFu metrics might look: SQLs Out of those 10 MQLs who signed up for your product trial, 3 contacted your sales team for a personalized demo.


They're seriously considering buying! CAC It costs you an average of $500 in marketing and sales efforts to land a new customer. Sales Cycle Length On average, it takes about 30 days from the time someone first shows interest to when they sign a contract. BoFu metrics directly measure the success of your marketing and sales efforts. Good BoFu numbers mean you're not just