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May 3, 2024 • 3 min read Share this post The Rise of Marketing Automation in B2B E-commerce Picture this: stacks of spreadsheets filled with customer info, overflowing inboxes, and that nagging feeling you're missing out on hot leads. If this sounds like your B2B e-commerce reality, you're not alone. The world of B2B sales and marketing is complex – long buying cycles, multiple decision-makers, and a need for that perfect personalized touch.