It Was Brand Name.nielsen--purchase-studysurveymonkey Found Something Similar In , Uncovering The Fact That % Of Consumers First Click On Search Results From “known Retailers.”when Marketingexperiments Tested This Hypothesis, It Found That A Branded Page Outperformed A Non-branded One By %.when I See Headlines Such As How Moz Used Adwords To Drive ,, Visitors Or How Shopify Is Building A $ Million Brand With Content, I’m Attracted By The Inclusion Of A Brand Which I Believe Knows What It’s Doing And I Already Trust.
Rob Wengel, Senior Vice President And Managing Director Of Nielsen dominican republic telegram data Innovation In The United States, Has Said That “recognizable Brand Names Signify Quality,” Which Is Separate From That Brand Delivering Quality. For A Signify A Greater Understanding, A Source Of Information They Can Learn From And Trust.handpicked Related Content: Identity Matters: How Content Strategists Build Trust And Loyaltyinfluencer Involvementthis Type Of Article Also Succeeds Because Of The Relationship Between Author And Subject. If I Can Get A Recognizable Brand Name To Champion My Article, I’m Halfway To Viral.
And What Have They Got To Lose? These Articles Are, By Definition, Exploring How Awesome These Companies Are. They’re Literally Saying, “if (Brand Does It, It Must Be Worth Trying.” The Brand Gets External Links, A Huge Trust Boost, And An Increased Brand Awareness It Probably Doesn’t Need (But Never Hurts.inherent Trusti Can Write About The Need To Ab Test Your Landing Pages All I Want. You’ll Read The Article And Say, “just Another Best-practice Article,” And Move On With Your Day.