In the past, the agency used the term performance , but not in the traditional way that most people imagined, in relation to advertising management.
The term performance in Hubify's name was linked to the way we executed all actions , from content production to sending marketing emails . The team analyzed all metrics to know how the actions were performing and understand what the result was at the end of the day.
However, over the years, we realized that most digital croatia phone number resource marketing agencies also said they were focused on performance . So, the term stopped being our differentiator, since the market was saturated with this nomenclature.
Furthermore, the word performance created some confusion regarding the message we wanted to convey and the way we wanted to communicate with our persona . After all, when we talk about performance and results, each person can imagine something, making it difficult to align expectations.
How was the turning point for Digital Marketing to Generate Prosperity?
As we were no longer satisfied with the entire context of the term performance , in addition to the fact that people thought we only did media management, we understood that it was the ideal time for a brand repositioning .
So, we went in search of a word or phrase that would define Hubify more assertively. In a way that we could convey to those on the other side who we are and what makes us different. To convey our true mission!
Why Digital Marketing to Generate Prosperity?
When we think of the term Prosperity Marketing, we have a direct connection with wealth and something successful. We are putting forward a definition that, in itself, already generates a medium and long-term feeling .
By putting Digital Marketing to Generate Prosperity in our name, we are conveying the idea that this is a process that will require work and that prosperity comes in the long term. But that, when it does come, it is in a sustainable way .
This way, we are able to bring companies into the agency that have an affinity with Hubify's way of thinking.