Whether you are designing a communication campaign, a new website, planning activities on social media, the first thing you need to do is define the marketing objectives you need to achieve. This activity will allow you to verify the results obtained and plan a series of activities that are consistent with achieving them.
It may seem trivial to say, but the objectives must first be consistent with the company strategy, they must therefore be aligned with the sole purpose for which the company decides to undertake certain actions. Some examples of marketing objectives could be: increase turnover, increase awareness, reduce operating costs, improve the perception south korea email list of a product on a certain market. These objectives seem well formulated, but they are still too vague to be pursued.
It is a particular marketing strategy that aims to provide an immediate response to users' needs by encouraging them to perform an immediate action such as requesting a quote, an intervention or a purchase.
Direct Response Marketing makes heavy use of landing pages to directly convert the user into a customer. It is therefore an extremely fast system for generating customers.