b2b content marketing generating leads express writers This type of long-form content attracts customers closer to making a purchase decision. Julia McCoy, founder of Express Writers, shared that she posts one, in-depth blog post like the article above, per week. This long-form blog post averages 1,072 monthly leads and 150 monthly sales. Not bad for a $1,600 spain telegram phone number list investment, right? 2. Build trust through detailed case studies Think about the last item you purchased — what made you pull the trigger? If you are like 92 percent of B2B consumers, your decision was based on an online review.
That’s why I started using Calendly. When I saw Victoria Fine, previous Director of Strategy at Slate Magazine, was using Calendly, I immediately signed up. #creeping
Content like case studies, can help B2B companies showcase other brands that have successfully used your solution. Neil Patel uses case studies in his emails to see an increase in his deal closing ratio by 70 percent. And, WikiJobs increased purchases by 34 percent with testimonials. b2b content marketing wikijob case study Case studies serve as social proof, which is important at a time where 84 percent of buyers being the sales process with a referral.